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The science of persuasion or science of influence comes from social psychology books and influence: influence: the psychology of persuasion by robert cialdini shows us how we can develop our communication skills in order to influence the decisions of individuals. Dr robert cialdini, professor emeritus of psychology and marketing, arizona state university has spent his entire career researching the science of influence earning him a worldwide reputation as. What the psychology of persuasion says about influencer marketing the psychological tactic behind influencer marketing is all about harnessing principles of persuasion to convince people to make purchasing decisions. The uses (and abuses) of influence we're given serious persuasive power immediately after someone thanks us we asked individuals if they would be willing to participate in a marketing.
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Amna kirmani and rui (juliet) zhu (2007) vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge journal of marketing research: november 2007, vol 44, no 4, pp 688-7. Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer at him in the form of a persuasive. Downloadable article about the life and work of robert cialdini, for his 1984 publication on persuasion and marketing, harnessing the science of persuasion.
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